Unique Content - Textual Content

Search engines generally list web pages that contain relevant textual content. So write more text content and avoid excessive graphics.

And search engines love unique content.

The text on your web page must contain your targeted keywords - the words that potential customers will be typing into search engines to find your web site.

You can write your own content or hire a writer to create the content. If you copy content already found on the internet, the search engines can tell and your web page will be penalized for duplicated content.

How much to Write

Aim to have between 250 to 500 words on each page, but if this is not possible due to your web page layout and design then write at least 50 carefully chosen words. Use short sentences and as many paragraph as possible.

If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

Next: Keyword Density and Keyword Positioning