Generally, you will get links from other sites when they find your content interesting and of value to their visitors. Over time, the number of links grow will grow as more webmasters get to know about your website. The more external links you have, the higher is your link popularity.

This is one of the most important factors in terms of search engine rankings.

Almost all search engines use link popularity to rank your website. Beside the number of backlinks, the quality and the relevance of these incoming links will help to improve your page ranking.

You can also solicit for links and you may have to link to others before asking for reciprocal link. Be careful with who you link to. Make sure these are sites relevant to the overall theme of your Web site. Build you link partners slowly – the search engines expect the number of backlinks to grow slowly. Using artificial means to increase your link popularity may even get your web site blacklisted.

Tips on Getting Inbound Link

1. Use your keywords in the text link. For example,

SEO Copywriting Guide – Offers search ranking tips of web page copywriting for both human visitors and search engine spiders.

2. Have a variation of text links. Using the example above, you can change the text to “SEO Copywriting Tips” instead. This is to ensure that you have keywords variation for the incoming links so that they appear “natural” to the search engines.

3. Make sure you are NOT getting link from a page that has been banned by Google and/or Bing/Yahoo. To avoid being in the bad neighbourhood, use Google toolbar to check the PageRank rating of the web page. If the PR rating is grey out or zero, do not reciprocate the link.

4. Contribute articles. Allow others to use you articles for publication on their websites and make sure you include a resource box with link to your website. You can hire writers at Elance and iWriters to have the articles written professionally.

By repeating your important keyword, your increase the prominence of those words to the search engines. This will help the search engines to identify your target keyword and rank the web page accordingly.

However, there is a penalty if you keyword stuff or use the same keyword too many times in an unnatural way.

Repeating identical keywords or phrases for more than 3 times in the body of the the page may actually damage than good as far as the search engine algorithm is concerned.

Instead, use words with similar meaning – just like when you write naturally. Search engines are smart enough to recognise words with similar meaning and variations such as man, men, male, boy, boys, masculine and etc.

In each page, focus on one or two keywords but not more than three keywords so that it is apparent to the search engine what your page is about.

Keyword Positioning

As much as possible, use the keyword or keyphrase in the heading of the page, in the first sentence of the first paragraph and near the bottom of the page.

As a rule of thumb, your most important keywords – the exact phrase should not be repeated for more than 2% of the total word count. If you have a 500 words page, keep the keywords count to less than 10 times.

And search engines love unique content. Well researched and unique content get indexed faster and ranked higher.

The text on your web page must contain your targeted keywords – the words that potential customers will be typing into search engines to find your web site.

You can write your own content or hire a writer to create the content. If you copy content already found on the internet, the search engines can tell and your web page will be penalized for duplicated content.

How Long is Your Web Page

Aim to have between 250 to 500 words on each page, but if this is not possible due to your web page layout and design then create a page with at least 50 carefully chosen words.

Use short sentences and as many paragraphs as possible.

If you want to achieve a high ranking on search engines, words or textual content is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not inside picture, image or graphics.

So it doesn’t matter if you use the keyword meta tag or not. However, if you do include, do remember be careful not to repeat any word and include only your most important keywords – those that you actually use in the content.

The meta tag that you should be concerned about is the Meta Description Tag.

Here’s how the meta tag looks like when you view source:

<meta name=”description” content=”One or two sentences to describe the page consisting of keywords”>

The words in the description will be used by the search algorithm to have a snapshot of your web page. Furthermore, major search engines such as Google, Yahoo and MSN Search results are displaying this description when you used the keywords here.

This is important because a well written description will attract the search to click and come to your web site. This small but important detail is often overlooked by most webmasters and web designers.

In HTML source, look for Title Tag:

<title>Title of web page consisting keywords</title>

near the top of the file. Visually, it appears at the top of the browser window.

All the major search engines such as Google, Yahoo and MSN Search place emphasis on the words that appear in the title tag.

The spiders use these words to determine what the rest of your page is about. The title bar should consist of words that describe your page and should include the most important keywords or phrases.

You should check all the title tags of your web pages. Each title bar should be unique and decriptive. I usually use between three to ten words in the title tag to indicate what the page is about.

Unique title tag is liken to the numbering of each unit in a building – imagine the confusion when you walking into an apartment block with same number at every unit!

Tip when writing your Title Tag

Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

As the text within the title tag will be used in the listing of your Web site in the search engine results, it is important that your title bar sounds interesting enough for searcher to click at it.